How To Design A Sticker - A Step-By-Step Guide | StickerShop
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How To Design A Sticker - A Step-By-Step Guide | StickerShop

13 Mar, 2022

How to design a sticker - A step-by-step guide

If you're creating laptop stickers for fun, anything goes - the bolder, the better! But if you're planning to use stickers to promote your products, there are a few things to bear in mind.

Our experts are here to guide you through the process with some handy hints and tips to help you design the perfect label or sticker for your brand.


Person holding a coffee sticker design

Choose your computer design program

You'll need to get digital whatever design ideas you have in mind. The good news is there's a range of easy to use design programs like Canva or Adobe Illustrator that make transforming your vision into a printable file a breeze  (check out our blog on what the best program is to design stickers on).

Once you've decided what's right for you, it's time to move on to the next step in the creative process.

How will you use your sticker? 

Stickers are a proven way to cut through the noise and showcase your brand. So you'll need to think about where you'll place them and the impression you want to make: 

  • Will your stickers be used to promote your business or as labels for your products?
  • Where will your products be displayed? 
  • What are your goals for using stickers, and how can they add value for your customers?
  • What are the key takeaways that need to stand out? 

The answers to those questions will help you choose the best graphics, fonts, materials and adhesive for stickers with massive appeal for your customers.

When you're creating labels, there are some specifics to bear in mind. So let's take a deeper dive into designing for specific products:

Cosmetic Label Design 

If you're designing labels for your own range of skincare and cosmetics, start by reading the labelling regulations - otherwise, you could fall foul of angry customers. Then, make sure any claims you include are provable. Finally, ensure your cosmetic labels define and reflect your brand. We also have a handy guide on how to design cosmetic labels here.

Food Label Design

Eye-catching food labels printed on high-quality stickers are sure to make your products jump off the shelves! Concentrate on getting the shape right and use colour psychology to get your products noticed. Need more help? Read our post on how to design eye-catching food labels here.

Bottle Label Design

Designing an attention-getting bottle label is all about consistent branding and keeping it simple. A curved bottle can make it tricky to get right, so focus on the correct sizing for best results. We have some tips for designing brand-centric bottle labels over on our blog.

Think about the branding 

Stickers are a fantastic way to generate a buzz about your brand. But it can be easy to lose brand elements once you start designing. 

The trick is to ensure your brand identity is consistent with your other marketing materials. Make sure you prioritise graphic elements like logos and brand colours, so they don't get lost in the artwork. Connecting with your customers leads to brand loyalty and better sales.

What size or shape?

Size and shape matter when you're designing your stickers. 

For example, Square labels and stickers are cost-effective because they don't require any special cutting or shaping and are easy to peel and stick. However, that doesn't mean they can't be effective - it's up to you to get creative with an eye-catching design. They're also perfect for address labels for your next mailout!

Oval and round stickers add visual interest and are space-efficient. They also make fantastic promotional stickers when printed with your logo.

At StickerShop, we offer custom sticker printing for your choice of sizes and shapes so you can always find the perfect sticker, whatever size your product or packaging.

Bold colours for an eye-catching design

Using quality stickers for labelling and promotion is a great way to get your business noticed. But, of course, stickers are often seen from a distance, so they must be eye-catching. But you don't have to use every colour out there - often, just two bold high-contrast colours like red or yellow and black can make an incredible impact!

We're experts in printing labels that work hard for your brand. So shop online now to start making the most of our great sticker sheets for your business.



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