Step-by-Step Guide to Packaging Products | StickerShop
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Step-by-Step Guide to Packaging Products | StickerShop

20 Feb, 2024

Step-by-step guide to packaging products

Packaging is important for wrapping your product to keep it safe in transit. However, it can also be an impactful part of your brand's identity and customer experience. Whether you're a seasoned business owner or just starting out, custom packaging plays a vital role in creating a memorable impression on your customers. That’s where custom stickers can come in handy.

Wondering how best to package a product and ensure your item stands out? Read on for our step-by-step guide to packaging your goods in a practical and engaging way, with the right materials, labels, and stickers.


Core elements of packaging

There are some core elements of packaging that every business should think about before packing up your product.

Packaging materials

Selecting the right packaging materials is important, not only does it directly impact the safety of your product during transit and reflects your commitment to sustainability. 

Options include cardboard boxes, poly mailers, bubble wrap, and more. Consider the size, weight, and fragility of your product when choosing the appropriate material.

Product presentation

Your packaging is a canvas for your brand. It's an opportunity to tell your story and connect with your customers. Create packaging that not only protects your product but also enhances its visual appeal. A beautifully packaged product can leave a lasting impression and make customers feel like they're receiving something special.

Product safety

Ensuring that your product arrives in perfect condition is essential. Use appropriate cushioning, padding, and inserts to protect fragile items during shipping. Seal your packages securely to prevent damage during transit.

Functional elements

Your packaging should be functional. Consider how your customers will interact with it. Easy opening and resealing options are appreciated by customers, especially if they plan to use your product multiple times.


The power of stickers in packaging

Creative, custom stickers are a great way to elevate your packaging game. Not only are they eye-catching, but they will also maintain consistency. 

Address labels

Address labels are an essential component of packaging. They serve a functional purpose by conveying shipping information, but they also offer an opportunity to add a touch of branding. When designing address labels, incorporate your brand's colours and style. This small detail can make your packages instantly recognisable and visually pleasing.

Brand stickers

Your brand stickers are like your packaging's signature. They convey your brand's identity and make your packages stand out. Design custom packaging stickers that feature your logo, tagline, or unique design elements that represent your brand. These stickers can be prominently placed on the exterior of your packaging, reinforcing your brand image.

Free logo stickers with the product

Taking inspiration from industry giants like Apple, consider including free logo stickers with your product. These stickers serve as a delightful surprise for your customers and can turn them into brand advocates. When customers receive a little extra something with their purchase, it can foster brand loyalty and encourage them to share their unboxing experiences on social media.


Barcodes are essential for inventory management and tracking. While they may seem mundane, there's room for creativity here too. Design custom barcode stickers that incorporate your brand colours or logo. This attention to detail reinforces your brand identity at every touchpoint.

Packaging stickers

Custom packaging stickers serve a dual purpose. They can be functional, indicating special handling instructions such as "Fragile" or "This Side Up." At the same time, they can be used decoratively to enhance the unboxing experience. Invest in well-designed packaging stickers that align with your brand's aesthetics and add an extra layer of charm to your parcels.

Trade stickers

For businesses involved in wholesale or trade, trade stickers are essential. These stickers often display important information like SKU numbers, product specifications, and pricing. While their primary function is informational, incorporating your brand elements into these stickers can maintain brand consistency even in the B2B sphere.

How to pack a parcel using custom stickers: a step-by-step guide 

There’s plenty of potential in custom stickers, but how do you incorporate them effectively into your packaging process?

Step 1: Define your branding strategy

Before diving into sticker design, ensure your branding strategy is well-defined. Identify your brand colours, fonts, and key design elements that represent your business. This foundation will guide your sticker design process. It can also inform the packaging materials you use.

Step 2: Design your stickers

Collaborate with a professional designer or use design software to create your stickers. Consider the size and shape of each sticker, ensuring they fit seamlessly on your chosen packaging materials. Make sure the stickers align with your brand's aesthetics and messaging.

Step 3: Choose the right material

Select sticker material that suits your packaging needs. For example, weather-resistant vinyl stickers work well for outdoor products, while paper stickers are ideal for indoor items. Ensure the custom stickers adhere securely to your packaging material.

Step 4: Placement and quantity

Determine where to place each sticker on your packaging. Address labels should be clear and easily readable, while decorative brand stickers can be more creatively positioned. Also, consider the quantity of stickers needed for each package.

Step 5: Quality control

Before you apply stickers, it's a good idea to give them a quick check. Make sure they're printed just right, free of any imperfections, and ready to stick well to your packaging. Consistency in how you place and orient the stickers adds that extra touch of professionalism.

Step 6: Consider sustainability

Make more sustainable choices by using eco-friendly sticker materials and packaging. Opt for recyclable or biodegradable sticker options to reduce your carbon footprint.

Step 7: Test the unboxing experience

Before launching your sticker-enhanced packaging to the market, conduct unboxing tests to ensure that stickers enhance the overall experience. Seek feedback from employees or friends to identify any potential improvements.

Start levelling up your shipping with StickerShop

At StickerShop, we provide a diverse selection of custom stickers tailored to suit your packaging requirements. Whether you need labels for boxes, envelopes, or any packaging type, our customisable options will make your products shine.

Explore our complete range of custom-printed shipping stickers and see how they can revolutionise your shipping process. If you have any queries or need assistance with your stickers, reach out to us at StickerShop today. Level up your packaging game today.



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