StickerShop Inspiration Page - Printed Stickers and Labels Blog

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StickerShop Inspiration Page - Printed Stickers and Labels Blog

13 Aug, 2018

Importance of Labels in Marketing your Product

Marketing refers to the ability of your business to promote a product to sell to consumers. This can be done by advertising, launching campaigns and social media activities. By doing this you strengthen the image and reputation of your brand which ensures that customers gain knowledge of your product.

Whilst most strategies focus on mediums like posters, print and social media, it is important that you don’t miss the opportunities that labels provide. Labels are one of the most underestimated tools in marketing as most strategists just see them as an aesthetic. However, labels can be of great impact to your marketing campaign and we have listed the reasons why:

1. Builds Brand
Building a brand is the foundation of a good marketing strategy. Once you have established a good brand, it becomes synonymous with quality and trust to your consumer. Your product's label is what reminds the consumers of what they are purchasing. This is why it is important that your label has essential information relating to your brand such as the logo, brand name and tagline. Basically, labels are there to help with your consumer’s recall and retention. We know that if the consumers remember your product there is a high probability that they will purchase the item repeatedly.

2. Differentiates from Competitors
Using labels to show your product name and brand will help you stand out from your competitors. Eye-catching labels are essential to attract potential customers and purchase your product. 

3. Attracts Attention
You may choose to spend heavily on advertising your product, but if it is unable to grab your target consumer’s attention there is little chance the product will sell. Labels are crucial in attracting the attention of your consumers. Making a unique and attractive label increases your chances of selling your product dramatically.

4. Convinces Buyers
Once the customer has picked up your product, it is your first and final chance to convince them to purchase it. To do this, an effective label is necessary. Here’s why:

  • If you show strong branding on your label, it shows the consumer that your product is trustworthy.
  • The information provided on the label is critical so that your consumers will know if your product is what they require.
  • You can use your product’s label to display additional information that may influence the consumers to say ‘yes’  rather than ‘maybe next time’. 
5. Identifies Grades and Types
Product labelling can be used to differentiate various types and grades of products. This will help consumers distinguish the product that they will purchase base on their specific need. If buyers want to purchase a drink, they have the option to choose between differently flavoured drinks or choose whether they want it strong or mild.

6. Provides Description And Additional Information
Most buyers want to know what materials or ingredients are the products made from. Descriptions can also be the deciding factor if a consumer will buy or not since it contains the necessary information that will help people distinguish if its the right purchase. For example, some consumers may opt for buying a label that has an eco-friendly stamp than a product that doesn't have one.
If you are looking for someone to assist you with your labelling needs, look no further! Here at the Sticker Shop, our experienced team will produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team are always eager to help. Why not continue browsing our website to learn more about the products and services that we offer.

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13 Aug, 2018

Design Rules When Using Labels in your Packaging

Product packaging and labels don’t need to be expensive to be good quality. What you need to do is to make your product stand out from the crowd. Here are some tips we can give you when it comes to designing your packaging using labels and stickers.

1. Minimalism keeps your brand’s identity intact

When it comes to product presentation and labelling, you shouldn’t go overboard. Your design should not look ‘too busy’ or ‘too cluttered’. What you need to do is pay attention to the white/clear space. This clear space is not a ‘wasted’ space or a lost opportunity. Without an area of background, your message would not receive maximum legibility. An effective label design will make your product stand out. Remember to keep your brand’s identity intact throughout the design process.

2. Keep it crystal clear
Your label and sticker design should be clear and clean. This way you can maximise your customer’s understanding and the label’s usability. Remember to choose a text/font that will keep your brand or product name recognisable. Also, learn about colour contrasts and see which background is appropriate. Be simple but make sure your message achieves a powerful impact.

3. Be careful when positioning the label
Think ahead! When choosing where to put your label, you need to consider what will happen to your product in the future. Is it going to be shipped using a brown or white corrugated box? Put your label on the side of the box if possible, the top of the shipping box should be your last option. Remember to put your label on the area where it will get the maximum exposure.

4. Be more than just a pretty face

Aside from being attractive, your packaging should serve a functional purpose. It should go beyond just being eye-catching. Are you using the label solely for information purposes? Try to include something in your label design that will attract customers to your website and establish brand loyalty. Be creative with your labels and add a few ideas such as a coupon code or a survey code.

You can also go the extra mile by launching a few special editions of your product. It is important to be on the lookout for what is trending in the market and jump on the bandwagon when you have the chance. Introduce a limited edition of your product that has a unique and special packaging related to the buyer's trend.

5. Stay inspired
In your label design process always keep your motivation, inspiration and creativity. Don’t let one label design deter you. Always think innovatively and outside of the box. Remember it is better to keep your label designs fresh and on trend, just don’t forget to keep your brand’s identity intact even if you change your designs.

These are some tips that we can give you when it comes to making or even choosing the best label design for your packaging. If you are thinking of having your labels designed and printed, you don’t have to look any further! Let the professionals help you with the job.

Here at the Sticker Shop, the experience of our team helps us to produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team are always eager to help. Why not continue browsing our website to learn more about the products and services that we offer.

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13 Aug, 2018

7 Great Uses For Waterproof Labels

Not a lot of people realise the great uses of waterproof labels and so, they are often undervalued. To help you appreciate waterproof labels, here are some of the great ways in which you can use waterproof labels.


1. Use for bathroom and general cosmetics
It is paramount to use waterproof labelling for any cosmetics as the product containers can be wiped clean of any spillages, also if your producing cosmetics that are bathroom based like shampoo’s, bath salts, soaps then waterproof labels will stay attached to your product even in the shower!

2. Use to label your Watersport equipment

Watersport equipment is generally colourful and heavily branded so waterproof stickers and labels are perfect for this application, whether it is for warning signs, product placement, or just promoting a cool name, waterproof vinyl based stickers are perfect and will not peel away in fresh or salt water, a good option to add for long lasting water sport labels is lamination, this protects the printed surface from scratches and rubbing.

3. Use to label frozen food

A practical way of using waterproof labels is by using it to label frozen food. This way, the sticker doesn’t become flimsy and won’t peel off. If you want to defrost your food by placing it in warm water, you may do so without any worries that the sticker will come off.

4. Use to personalise your car or motorbike

Water proof stickers, small signage and product labels are all perfect for any type of transport, whether it is advertising a brand on the side of your vehicle or applying a telephone number to a back window small waterproof signage is perfect. Personalised stickers are also great for cars and motorbikes to put your message across, also labels with warnings to other road users are perfect in waterproof material making sure they do not peel away under wet conditions.

5. Use to label safety equipments
If you have outdoor appliances that could be precarious to use when handled inefficiently, it is important to place some precautionary instructions for everyone to see. Use waterproof labels on these, especially if they are being utilised with power equipment like high-power washers or industrial cleaners.

6. Use on outdoor litter bins
Place waterproof labels on recycling bins so that people will know what goes where. Printing in waterproof labels are ideal for these as they are often placed outdoors and can come in contact with water regularly. This way one label will last a long time and you don’t have to spend for reprinting again and again.

7. Use in front of stores
Waterproof labels are perfect advertisement materials to be placed on your store's door front or windows. Print your logo, catchphrase or any fun designs that can entice potential customers.


There are countless uses for waterproof labels and these are just a few of them. The only limit is your imagination! If you want to start using waterproof labels in your home, office or business space, look no further.

Here at the StickerShop, the experience of our team helps us to produce the best waterproof labels that you’ll find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team is always eager to help. You may also continue browsing our website to learn more about the products and/or services that we offer

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13 Aug, 2018

Choosing the Right Material For Your Labels

One of the most important things you have to consider when making a customised label is the right material to print it on. Knowing the right material for the job will make things easier and more efficient. In order to identify the best material to use for your customised labels, here are some questions that you need to address:

What is it being applied on?
When deciding on the right material for your label, it is important that you take into consideration the material of the product package. This is because label materials, especially the adhesives, react differently with product materials and surfaces. If your product packaging uses cardboard or uncoated paper you can use any paper label with a permanent adhesive. However, if your product is for cosmetics, polypropylene water proof vinyl labels are recommended sometimes with a high tack adhesive to make sure the label doesn’t peel off of the flexible surface.

White, Clear or Blockout?

When choosing the material for your products it is not only white based materials that can be used, clear waterproof vinyl is a popular product so your logo’s and company info stand out on your packaging without showing it as a complete one piece label. Another product is blockout vinyl, this essentially does what it says, blocks out any print or colours under the label, often used when a barcode is wrong and a new barcode is needed over the top.

What Environments do the Labels need to survive?

Always plan using a long-term approach and consider the label’s life cycle. This way you will be able to consider the environment in which the label will be exposed to. Also consider the possible temperature and moisture exposure that the label will experience.
If you think that your product will be placed in a clean, warm and dry environment then it is acceptable to use paper labels. If your product is to be used outside or near water then water resistant labels are required, If you want the printed surface protected then you need to use laminated labels to make sure that it will not mark like a paper label. There are also specifically-made custom shape labels for products like bottles.

What is the shape of the product?
The shape of the product package should also be accounted for when deciding the best label material. Different shapes of labels can be produced to suit your packaging and advertising and it is important to adjust the labels accordingly.
 
What is the containers’ colour?

Labels are made to be visible and readable to the consumers, therefore, it is critical to know the containers’ colour. If your labels do not stand out from the package or if it blends with the containers’ colour, then you’ll have a big problem. Remember that these two should have contrasting colour in order to highlight the label.

Before deciding on the label material it helps to consult an expert. Once you answer these questions, it is easy to lay down your desired design and plan to the team. This way, they’ll be able to help you bring the best out of your product.

If you are looking for a team of experts to help you with your labelling needs, look no further! Here at the Sticker Shop, the experience of our team helps us to produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team are always eager to help. Browse our website to learn more about the products and services that we offer.

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14 May, 2018

A Guide to Waterproof Labels

Waterproof labels are perfect if your brand requires durability and moisture protection. These labels are usually used for food, drinks, body and cosmetics products. In order to know more about waterproof labels, we have written this article to guide you through the basics.


TYPE OF WATERPROOF MATERIALS


1.    Digital Printed Waterproof Labels: Waterproof digitally printed vinyl encapsulates the printer’s UV resistant ink to a specially formulated topcoat. This way when the ink dries it will not smear or get smudged when soaked in water, these stickers are usually used outdoors as they do not bleach easily when exposed to rain or extreme sunlight.

ADVANTAGES

·       Highly Durable especially when laminated, Waterproof labels are made to resist the average daily wear and tear.

·       No unnecessary and harmful waterproofing sprays, when having a waterproof label printed, it does not require expensive waterproofing sprays. 

·       No smudging - Waterproof labels retain your logo, colours and designs. There’s no smudging when these labels are exposed to water.

·       High quality - These labels are made of high-quality monomeric/polymeric vinyl, so you are sure that they will last a long time. 

·       They are provided on sheets of A4/A5 and are very flexible. Waterproof labels are versatile and can withstand the average wear and tear without sacrificing aesthetics.

·       They come with several types of adhesive, a strong permanent adhesive, a super strong High Tack adhesive and a removable for temporary use. Good quality materials and strength of the adhesive provide longer usage of label.

MATERIAL AND COLOUR OPTIONS

·       Clear Waterproof Vinyl
Our clear waterproof vinyl printed labels & stickers can be used for multiple purposes and applications where a clear background is required. These waterproof labels will be able to withstand wear and tear due to the water resistant finish and adhesive. Moreover, our clear waterproof vinyl labels and stickers can be cut to any shape or size, so you have complete control of how your printed labels will look.

·       White Waterproof Vinyl
Our white waterproof vinyl printed labels & waterproof printed stickers can be used for multiple purposes and applications. Printed on a more durable material than our premium paper, these waterproof labels will be able to withstand more wear and tear due to its water resistant finish and adhesive. These labels can also be cut to any shape or size.



COMMON USAGE

·       Product Labels for Food and Drinks: If your business involves food and drinks manufacturing, you will definitely need waterproof labels as these products have a high rate of exposure to wet hands and condensation in refrigerators, freezers and/or coolers. Condensation or also known as ‘sweating’ will not affect waterproof labels so even though it gets wet, your product will still have an aesthetically pleasing and professional look. 

·       Product Labels for Cosmetic and Body Products: If you are labelling items that are to be used in wet environments such as the bathroom, it is a great idea to use waterproof labels. Your customers will be pleased not to run the risk of getting ink on their hands while they use your products. Remember to choose those labels that withstand different temperatures and humidity in wet environments. 

·       Outdoor Labels: As mentioned earlier, waterproof labels are best suited for the outdoors. Waterproof labels are tough and can withstand harsh weathers.

·       Industrial Environments: Waterproof labels and stickers are great for industrial uses especially when high tack adhesive is used in combination with a laminated surface, this means the labels are super durable and will really bite onto the surface to provide a long lasting product.
 
Here at the StickerShop, the experience of our team helps us to produce the best waterproof labels that you’ll find for your brands effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us at 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team is always eager to help. You can also visit our website to learn more about our products.

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