Building a brand is the foundation of a good marketing strategy. Once you have established a good brand, it becomes synonymous with quality and trust to your consumer. Your product's label is what reminds the consumers of what they are purchasing. This is why it is important that your label has essential information relating to your brand such as the logo, brand name and tagline. Basically, labels are there to help with your consumer’s recall and retention. We know that if the consumers remember your product there is a high probability that they will purchase the item repeatedly.
Using labels to show your product name and brand will help you stand out from your competitors. Eye-catching labels are essential to attract potential customers and purchase your product.
You may choose to spend heavily on advertising your product, but if it is unable to grab your target consumer’s attention there is little chance the product will sell. Labels are crucial in attracting the attention of your consumers. Making a unique and attractive label increases your chances of selling your product dramatically.
Once the customer has picked up your product, it is your first and final chance to convince them to purchase it. To do this, an effective label is necessary. Here’s why:
- If you show strong branding on your label, it shows the consumer that your product is trustworthy.
- The information provided on the label is critical so that your consumers will know if your product is what they require.
- You can use your product’s label to display additional information that may influence the consumers to say ‘yes’ rather than ‘maybe next time’.
Product labelling can be used to differentiate various types and grades of products. This will help consumers distinguish the product that they will purchase base on their specific need. If buyers want to purchase a drink, they have the option to choose between differently flavoured drinks or choose whether they want it strong or mild.
6. Provides Description And Additional Information
Most buyers want to know what materials or ingredients are the products made from. Descriptions can also be the deciding factor if a consumer will buy or not since it contains the necessary information that will help people distinguish if its the right purchase. For example, some consumers may opt for buying a label that has an eco-friendly stamp than a product that doesn't have one.