Design Rules When Using Labels in your Packaging

Product packaging and labels don’t need to be expensive to be good quality. What you need to do is to make your product stand out from the crowd. Here are some tips we can give you when it comes to designing your packaging using labels and stickers.

1. Minimalism keeps your brand’s identity intact
When it comes to product presentation and labelling, you shouldn’t go overboard. Your design should not look ‘too busy’ or ‘too cluttered’. What you need to do is pay attention to the white/clear space. This clear space is not a ‘wasted’ space or a lost opportunity. Without an area of background, your message would not receive maximum legibility. An effective label design will make your product stand out. Remember to keep your brand’s identity intact throughout the design process.

2. Keep it crystal clear
Your label and sticker design should be clear and clean. This way you can maximise your customer’s understanding and the label’s usability. Remember to choose a text/font that will keep your brand or product name recognisable. Also, learn about colour contrasts and see which background is appropriate. Be simple but make sure your message achieves a powerful impact.

3. Be careful when positioning the label
Think ahead! When choosing where to put your label, you need to consider what will happen to your product in the future. Is it going to be shipped using a brown or white corrugated box? Put your label on the side of the box if possible, the top of the shipping box should be your last option. Remember to put your label on the area where it will get the maximum exposure.

4. Be more than just a pretty face
Aside from being attractive, your packaging should serve a functional purpose. It should go beyond just being eye-catching. Are you using the label solely for information purposes? Try to include something in your label design that will attract customers to your website and establish brand loyalty. Be creative with your labels and add a few ideas such as a coupon code or a survey code.

You can also go the extra mile by launching a few special editions of your product. It is important to be on the lookout for what is trending in the market and jump on the bandwagon when you have the chance. Introduce a limited edition of your product that has a unique and special packaging related to the buyer's trend.

5. Stay inspired
In your label design process always keep your motivation, inspiration and creativity. Don’t let one label design deter you. Always think innovatively and outside of the box. Remember it is better to keep your label designs fresh and on trend, just don’t forget to keep your brand’s identity intact even if you change your designs.

These are some tips that we can give you when it comes to making or even choosing the best label design for your packaging. If you are thinking of having your labels designed and printed, you don’t have to look any further! Let the professionals help you with the job.

Here at the Sticker Shop, the experience of our team helps us to produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team are always eager to help. Why not continue browsing our website to learn more about the products and services that we offer.