Is Sticker Marketing Better Than Digital Marketing?

In recent years, businesses - small and large - have been switching all of their marketing resources to digital. Additionally, the consequences of the COVID-19 pandemic have resulted in many shop owners acknowledging the importance of having an online presence.

What is often forgotten is the effectiveness of stickers as an advertising product and how these can be used pretty much everywhere.

Stuck between marketing channels, unsure of which to go for? We've put together a list of reasons of why you should consider investing in your sticker marketing and how it can benefit your overall brand promotional goals.

Having a cost-friendly option

With the thousands and thousands of pounds that business owners spend online to promote their services and increase their presence, sticker marketing is the alternative and extremely cost-effective way to create a lasting impression with your target audience. All of our stickers and labels are economical and very fairly priced, with one of our most popular products being premium paper stickers.

Getting the edge on the competition

In today's extremely competitive market, utilising stickers as part of your marketing strategy can often give you the upper hand over your competitors. Most business are now relying solely on digital marketing whilst leaving a huge gap in the market - a gap that you can take advantage of. Let's not forget that, although we may be a very technologically-advanced society, endlessly scrolling away, there's still a whole audience out there who aren't online. So, be different and claim your position through sticker advertising!

Word of mouth dominance is alive and well

With all of the scams and "fake news" that troll the internet, word of mouth marketing - a free form of brand awareness and promotion - is still as effective and influential as ever before. In fact, recent studies have shown that consumers are still 90% more likely to trust and purchase from a brand recommended to them by friends and family. Properly placed stickers and labels on relevant material in relevant places can create a very different kind of fruitful brand impression.

Integrating your stickers with other marketing channels

One of the most common mistakes made by businesses within all industries is that they like to concentrate solely on one marketing channel. The truth is that an effective and successful marketing strategy is often so due to the combination a variety of channels, including online and traditional, to make one well-rounded, versatile advertising strategy.

Stickers are one of the most flexible products that can be integrated with any type of offline branding campaigns. Advertising materials that stickers can be incorporated with include many traditional outlets, such as flyers, brochures, bags, and even on product packaging!

Making meaningful, lasting impressions

One of the biggest disadvantages of marketing tactics such as TV advertising or banner ads on websites is that they are very fleeting. They are gone as quickly as they appear, leaving merely a short-lived reaction from a user in its wake. Dependant on what materials you choose, stickers could withstand tough conditions, including the temperamental weather we often see in the UK. Their durable nature means you'll really stick in your consumer's mind.

Sticker Printing with StickerShop

If you’re ready to start creating your own custom stickers for your sticker marketing strategy, StickerShop are ready and waiting. We have all the support and materials ready to create the perfect labels and stickers for your business. Get in touch with our experts to discuss more and get started today!