Marketing your brand has never been easier to do than it is today, with the likes of website building and social media being more accessible for young brands than ever before. But with so many people using the same mediums, the forward-thinking marketers amongst us are reverting to more old-school methods to spread the name of their band, record label, company or simply, their brand.
Cheap sticker printing has become something of a go-to method of marketing in recent years, with the chance to make a custom printed sticker offering an opportunity for designers to express themselves with something a little more physical. But where would these custom stickers show up? That's completely up to you and whoever else may get their hands on your printed stickers, which is the simple beauty of this age-old marketing technique. As an example of just how effective sticker marketing can be, here are four places your stickers could end up.
If you want to see an interesting collection of stickers, UK coffee shops are a fine place to do so. With the rise of freelance working and the gig economy, more people are working remotely from coffee shops and other working hubs. And what have they got on their laptops? Custom labels and stickers, of course. Whether they are promoting their own brand or perhaps expressing themselves with something like vinyl stickers handed out by a fashion label, they are proving that stickers are a visible effective means of getting your brand out there.
The only electronic device more common out and about than a laptop is, of course, a mobile phone. In a world where so many of us have the same smartphone, people look to something like a paper printed sticker to make their phone stand out a little more. With custom sticker brands in the UK offering a range of sizes and styles, your specially made die-cut paper stickers could fit on the back of a smartphone just right.
Vinyl stickers tend to be a good option for sticking on smartphones, too, as the nature of how phones are used requires quite a durable sticker to be able to deal with coming into contact every time someone wants to update their Facebook status or take a selfie.
Sticker printing for packaging
Cheap sticker printing does not just have to mean handing your stickers out for others to use. This method is also used by companies who want to brand every little thing they do, such as placing them on the packaging. If your business requires you to send a lot of mail, you can use water-resistant labels on the outside of envelopes and parcels to add a more personal touch to all of your orders.
Also, when it comes to packaging, most printers will be able to create customed or personalised price labels as well, so shop-owners can expect to be able to brand even the finest details of the products in their store. Branding can be all about these little touches that go a long way.
Your surroundings can be made into your blank canvas with the right sticker and, no matter what town or city you live in, getting some stickers about the place can go a long way to improving your brand awareness and brand recognition. Even seeing a sticker with your brand on it can strike up a conversation by two passers-by, and there are few better ways to get your name out there than via word of mouth. Waterproof stickers are readily available and tend to be tough and durable to fight against the elements.
Vinyl stickers – with their multitude of uses - are a great way to be innovative and eye-catching in presentations, product promotions and exhibition stands. To name but a few ways you can ‘apply’ custom stickers to make sure you stand out from the crowd!
Sometimes you need to source labels and stickers UK companies use for compliance reasons, or brand identity, company address and other important text. However, after that, the sky’s the limit when it comes to creative design and cheap sticker printing!
Here are just a few ideas on how to make a splash, for less cash!
Packaging to save money and impress
Buying plain boxes and bags for your products saves money. Especially as they are an easy to obtain packaging solution for eCommerce ventures who need different types and sizes.
Then, commission cheap sticker printing to build up a stock of labels you can mix and match. This could include essential brand information and a product name and code. However, it could also include vivid and appealing messages for your customers, suggestions on how to use the product or just simply fun graphics to show you care!
Like a burst of sunshine on sunglasses boxes, a gold star for effort on cleaning products, or a ‘Happy Playtime’ graphic on toy packaging.
It’s the sort of little, creative touch that impresses customers and keeps them coming back for more.
Labelling products with panache
Some products lend themselves to a similar creative flair. For example, if you sell garden furniture and you need to add waterproof stickers with your brand identity, price label and item coding. Why not also add another sticker saying, ‘Happy Sun Days!’ or a funny image and ‘Suggestions for Use’?
This could give your company a competitive edge and increase the chances of people promoting you via word of mouth.
Display stands, window displays and promotions
If you have a bricks and mortar business – or your online venture is putting up a product display at an event – this is when you can get especially creative with cheap stickers printing!
Apple once put graphics of smashed glass on store windows. That attracted the attention but something more positive and appealing is recommended.
A US coffee brand cheekily made New York manhole covers look like steaming cups of java with some clever vinyl sticker printing. Again, not to be advised unless you have permission!
Less dubious examples include a dental products company who got permission to put a custom printed sticker on all the lockers in gyms. They made the rows look like a series of bright, clean teeth!
Or, how about creating a display in your entrance or foyer, that shows the layout of your products or building? You could even use a 3D structure and add die-cut paper stickers showing exactly where to find specific items or aspects of your premises. It’s like the ultimate ‘location aid’, that doesn’t rely on technology.
Creative giveaways using custom stickers
Do you remember as a kid when you went to the dentist and got a sticker you wore all day with pride? Or, perhaps you were an avid collector of a sticker series, carefully placed in a commemorative book.
Do we ever really grow out of the love of getting a ‘freebie’ or collector's item that we can use?
This makes innovative custom made stickers a great giveaway. If you source them in the UK they can be inexpensive and available quickly.
For instance, your eCommerce business could send a free set of house numbers to customers who place large orders; vinyl stickers they can use on everything from bins to front doors!
You could design items for people to collect and use in their homes. For example, fun but important handwashing information for bathroom cabinets. Or vinyl stickers to decorate kitchen chopping boards, upcycling and recycling projects, computers, toy boxes and a wide range of other hard surfaces.
Simply pick a genre that’s linked to your product and service, then commission some creative but cheap stickers.
Go on, get ‘stuck in’ and go wild, designing stickers to give your venture a quirky ‘edge’!