5 ways your business can take advantage of cheap sticker printing

Many businesses struggle to see the advantages of using custom stickers. There is a misconception that stickers are just a novelty for children. If you take this point of view, you are missing out on a potent marketing tool. There are many applications for vinyl stickers and custom labels for all sorts of businesses. With a vast range of options available, each sticker type can help to establish your unique brand and get the word out about your business. Let's look at 5 ways your business could benefit from cheap sticker printing.

1. Packaging

This is a relatively straightforward one. Packaging is often a key part of presenting your brand to customers, and it can play a big role in the opinion they form of you. Choosing effective labeling is essential to get this right. You can save time and money by bulk ordering stickers once you've come up with the perfect design. This is particularly important for address labels, which businesses that ship orders to customers will get through fast. Don't forget to factor in accessibility with these labels.

2. Giveaways

People love to get free things, no matter what they are. If you have a batch of custom, on-brand stickers printed (perhaps including your logo) you can simply distribute them at relevant events, such as trade fairs. They could be handed to attendees as is, or perhaps as a part of a sample pack. Through your custom logo stickers, you can build your brand's footprint and, if it strikes a chord with your audience, you may find they even stick the stickers on their own belongings - bonus marketing!

3. Floor decals

Similar to window stickers you see so often, it's possible to have custom stickers made up for floors. Most shops fail to take advantage of the floor as advertising space. You can take advantage of this blank canvas by adding personalised stickers that promote your top products or services to people already in your premises.

4. Window advertisements

Speaking of window stickers, do you own a shop front with a large window? This is the ideal place to show off what you have to offer using custom stickers on your windows and doors. That way, even during closing hours, passers-by will be able to get a good sense of your products or services. You can use die-cut vinyl labels for this, or another form of custom sticker if you prefer, and they can display anything from a price list, to a menu, or even a business WiFi password!

5. Equipment

Your business may not have a shop front where you can display attractive window stickers. Even so, there is still a way you can use custom stickers to your advantage. A simple logo sticker can be used to brand your smartphone, tablet or laptop. This transforms your devices into portable mini-adverts that you can carry with you anywhere you go. This helps build brand awareness among the right people, and makes your logo live longer in the minds of potential customers.

As you can see, a custom sticker helps UK businesses in a wide range of ways. Ultimately, it comes down to advertising and raising brand awareness, and its a versatile solution that enables you to strengthen your brand in the eyes of your customers. With Stickershop, you get affordable options for your custom business stickers and labels, so you can easily budget for this powerful marketing tool. Contact us today or have a browse through our products and let your marketing creativity shine through!