Importance of Labels in Marketing your Product

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Importance of Labels in Marketing your Product

13 Aug, 2018

Importance of Labels in Marketing your Product

Marketing refers to the ability of your business to promote a product to sell to consumers. This can be done by advertising, launching campaigns and social media activities. By doing this you strengthen the image and reputation of your brand which ensures that customers gain knowledge of your product.

Whilst most strategies focus on mediums like posters, print and social media, it is important that you don’t miss the opportunities that labels provide. Labels are one of the most underestimated tools in marketing as most strategists just see them as an aesthetic. However, labels can be of great impact to your marketing campaign and we have listed the reasons why:

1. Builds Brand
Building a brand is the foundation of a good marketing strategy. Once you have established a good brand, it becomes synonymous with quality and trust to your consumer. Your product's label is what reminds the consumers of what they are purchasing. This is why it is important that your label has essential information relating to your brand such as the logo, brand name and tagline. Basically, labels are there to help with your consumer’s recall and retention. We know that if the consumers remember your product there is a high probability that they will purchase the item repeatedly.

2. Differentiates from Competitors
Using labels to show your product name and brand will help you stand out from your competitors. Eye-catching labels are essential to attract potential customers and purchase your product. 

3. Attracts Attention
You may choose to spend heavily on advertising your product, but if it is unable to grab your target consumer’s attention there is little chance the product will sell. Labels are crucial in attracting the attention of your consumers. Making a unique and attractive label increases your chances of selling your product dramatically.

4. Convinces Buyers
Once the customer has picked up your product, it is your first and final chance to convince them to purchase it. To do this, an effective label is necessary. Here’s why:

  • If you show strong branding on your label, it shows the consumer that your product is trustworthy.
  • The information provided on the label is critical so that your consumers will know if your product is what they require.
  • You can use your product’s label to display additional information that may influence the consumers to say ‘yes’  rather than ‘maybe next time’. 
5. Identifies Grades and Types
Product labelling can be used to differentiate various types and grades of products. This will help consumers distinguish the product that they will purchase base on their specific need. If buyers want to purchase a drink, they have the option to choose between differently flavoured drinks or choose whether they want it strong or mild.

6. Provides Description And Additional Information
Most buyers want to know what materials or ingredients are the products made from. Descriptions can also be the deciding factor if a consumer will buy or not since it contains the necessary information that will help people distinguish if its the right purchase. For example, some consumers may opt for buying a label that has an eco-friendly stamp than a product that doesn't have one.
If you are looking for someone to assist you with your labelling needs, look no further! Here at the Sticker Shop, our experienced team will produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at hello@stickershop.co.uk. Our friendly team are always eager to help. Why not continue browsing our website to learn more about the products and services that we offer.

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