Having customers that support your services or buy your products is important in every business. They play a vital role to help your company thrive in a very competitive industry. As such, you have to make sure that you do your best to acquire new customers and to keep those who have been there since day one. A unique and cost-effective way to promote your company is by using stickers. It may be surprising but here’s how you can make it work to your advantage.
Define your target market
One of the things that you have to do is to clearly define your target audience. Make sure that you know and understand their wants, needs and motivations. As you become familiar with their personality, it will be much easier for you to build a connection with them. Knowing their desires and needs can help you develop a sticker design that they will like and appreciate.
Know your goal
At the onset of your campaign, you must have a definite goal. Ask yourself what you want to achieve. Do you want to increase brand awareness? Do you want customers to visit your website or physical store? Considering your objectives will help determine the design, shape and message that has to be included in the sticker.
Decide a strategy
There are many ways you can utilise stickers to get people’s attention. One way is to hand them out to people on the streets or during big events. Incorporating it into the packaging of your products is a good idea as well. You could also try several unique strategies like affixing it on windows, floors and walls. If you are advertising a shoe store, try putting stickers on the floor with footprints leading to the physical shop. This will pique people’s curiosity and make them visit your store. These are just some ways on how you can increase your brand’s exposure through stickers.
If you have already decided what approach to use, you can now proceed to the next step, which is making the sticker design. For outdoor stickers, you have to come up with something interesting and unusually large to easily grab people’s attention. If you will be handing them out, it is preferable to do die-cut stickers with an entertaining, inspirational or useful design. Stand-alone logos on your stickers are good but if you want something to stay in people’s minds, try something fun and unique. By giving stickers that offer value, you can easily build a relationship with prospective customers and earn their trust.
To effectively attract and retain customers, building a strong relationship with them is the way to go. Utilising different strategies, whether traditional or modern can help improve your marketing. And whilst stickers have been here for quite some time, they still remain a powerful and cost-effective approach in promoting your business since it is perceived more as a gift rather than an advertising tool. Trust us, stickers can help you build a lasting relationship with your customers.
To make your sticker marketing a success, StickerShop can help you. Our team of digital print experts have the knowledge and expertise when it comes to creating stickers and labels. We supply high quality and competitively-priced custom waterproof, die-cut and printed paper stickers and labels. Simply browse our easy-to-navigate website to find the label or sticker you want to produce. If you need help or guidance selecting your sticker or label, please feel free to contact us. Give us a call on 01275 217100 or email us at firstname.lastname@example.org and someone from our friendly StickerShop team will be happy to assist you.