Choosing the Right Material For Your Labels
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Choosing the Right Material For Your Labels

13 Aug, 2018

Choosing the Right Material For Your Labels

One of the most important things you have to consider when making a customised label is the right material to print it on. Knowing the right material for the job will make things easier and more efficient. In order to identify the best material to use for your customised labels, here are some questions that you need to address:

What is it being applied on?

When deciding on the right material for your label, it is important that you take into consideration the material of the product package. This is because label materials, especially the adhesives, react differently with product materials and surfaces. If your product packaging uses cardboard or uncoated paper you can use any paper label with a permanent adhesive. However, if your product is for cosmetics, polypropylene water proof vinyl labels are recommended sometimes with a high tack adhesive to make sure the label doesn’t peel off of the flexible surface.

White, Clear or Blockout?

When choosing the material for your products it is not only white based materials that can be used, clear waterproof vinyl is a popular product so your logo’s and company info stand out on your packaging without showing it as a complete one piece label. Another product is blockout vinyl, this essentially does what it says, blocks out any print or colours under the label, often used when a barcode is wrong and a new barcode is needed over the top.

What Environments do the Labels need to survive?

Always plan using a long-term approach and consider the label’s life cycle. This way you will be able to consider the environment in which the label will be exposed to. Also consider the possible temperature and moisture exposure that the label will experience.
If you think that your product will be placed in a clean, warm and dry environment then it is acceptable to use paper labels. If your product is to be used outside or near water then water resistant labels are required, If you want the printed surface protected then you need to use laminated labels to make sure that it will not mark like a paper label. There are also specifically-made custom shape labels for products like bottles.

What is the shape of the product?

The shape of the product package should also be accounted for when deciding the best label material. Different shapes of labels can be produced to suit your packaging and advertising and it is important to adjust the labels accordingly.
What is the containers’ colour?

Labels are made to be visible and readable to the consumers, therefore, it is critical to know the containers’ colour. If your labels do not stand out from the package or if it blends with the containers’ colour, then you’ll have a big problem. Remember that these two should have contrasting colour in order to highlight the label.

Before deciding on the label material it helps to consult an expert. Once you answer these questions, it is easy to lay down your desired design and plan to the team. This way, they’ll be able to help you bring the best out of your product.

If you are looking for a team of experts to help you with your labelling needs, look no further! Here at the Sticker Shop, the experience of our team helps us to produce the best waterproof labels that you will find for your brand's effective advertising. We will be happy to assist you in any way possible when it comes to waterproof labels and stickers. Don’t hesitate to call us on 01275 217100 or send us a message at Our friendly team are always eager to help. Browse our website to learn more about the products and services that we offer.

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