Basic Design Techniques for Stickers and Signs

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Basic Design Techniques for Stickers and Signs

23 Mar, 2018

Basic Design Techniques for Stickers and Signs

printed paper stickers
Before making your own customised sticker, it is important to plan out your design first to make sure that you are getting the vision you really wanted. In this article, we will enumerate the things that you have to consider when making a design for your customised sticker.
When making sticker and label designs, you have to differentiate the serif and sans serif typeface. Serif typefaces include the font Times New Roman while sans-serif include the font Arial. This differentiation is needed so that we can make a contrast between the ‘readability’ and ‘legibility’ of a design. Sans serif is more legible while serif typefaces are more readable. 

Legibility is the measure of how easy it is to distinguish one letter from another, while readability is the ease of reading words, phrases or blocks of copy. Readability is also dependent on the way the typeface is used.

Did you know that words that start with a capital letter and followed by lower-case letters are more readable than words that have all capital letters? However, if being viewed from afar, words that have all capital letters are more legible.


If you are printing signs or decals, yes size really matters. An inch of a character yields 25 feet of readability. However, the distance between the sticker and the viewer is not the only factor especially if you are putting the sticker on buildings that are read while inside a moving vehicle. You must also consider the speed of traffic in that specific location. 

Outlines and Shadows
If you want to experiment with the contrast and improve your readability, then you have to play with the outlines and shadows of your sticker design. However, don’t be trapped with the colour black. You can play around with different colours depending on your vision.


Having well-organised sticker elements improve its visual appeal. The trick is to avoid using details or backgrounds that conflict one another. As much as possible use the least number of fonts, like two per surface. You may also place a border around your sticker to give the feeling that the designs, colours, and font are tied all together.

When organising a sticker/label layout, there are a lot of ways to do it and this will depend on the designer. You can divide it into quadrants or sometimes into thirds. Whatever works for you and whatever you find comfortable and visually pleasing should be your basis. Keep in mind that most people would read stickers top to bottom, left to right. This is the same way they read a printed page. You have to consider this for you to know where to put the most important elements. Also, avoid having too much space in your sticker design because it would make it look unorganised and disjointed.

To improve your design skills, we suggest that you take a look at well-patterned ads, decals, stickers, labels, banner, and even billboard layouts. This way you can get a feel of what makes a sticker effective and aesthetic. You can also use these visuals as your inspiration for your sticker design.

If you are ready to make your own sticker, visit us! We at StickerShop will be happy to assist you in any way possible when it comes to stickers and decals. Do not hesitate to call us at 01275 217100 or send us a message at You can also visit our website to learn more about our products.

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