Custom printed stickers have been a part of many advertising campaigns due to the many advantages they offer. Aside from being affordable, they have the power to reach a wide audience. With their compact size, they can be easily distributed at business locations, local fairs, special events and even right to your customers' doorstep. They are an effective marketing tool, which can give you good returns.
If you’re an avid supporter of custom printed stickers or you plan to use them sometime in the future, it would be interesting to know a thing or two about their production process. Here is a comprehensive guide on custom sticker printing:
Stickers can be printed in various materials, depending on your requirements and budget. One of the most popular materials used in sticker printing is litho stock, which is made from paper. While it is not water resistant, it is very reasonably priced. Paper stickers are perfect for businesses that are just starting out or if you are ordering in massive quantities.
Vinyl is another common material that is water-resistant and tear-proof. There are two kinds of vinyl: white and clear. White vinyl is more durable but more expensive than paper ones. Clear vinyl, on the other hand, is perfect for clear bottles or glass jars as it provides elegance to any container it is applied to. It is highly durable with a permanent adhesive, keeping your labels intact. Both of these vinyl types can be used indoors and outdoors as they have the ability to withstand varying temperatures without curling or fading.
Gone are the days when stickers need glue to stick to a surface, as stickers are already self-adhesive. Made from rubber and resin, pressure sensitive adhesive is often used for stickers. The yellow or white paper you see at the back of the sticker is called a release liner. It keeps the sticker in place and protects the adhesive from any dirt. To make the release liner more durable, it is mixed with silicon and polyolefin. Silicon makes the sticker weatherproof while the polyolefin coating helps prevent it from wrinkling.
Screen-printing is a common printing method used today. Its production costs are inexpensive as stickers can be printed in bulk within minutes. Offset printing uses four different inks, making the design stand out. Lastly, digital printing is a modern method that can produce customised decals in a much shorter time period.
There are a number of elements needed to make the production of stickers possible. If you are looking to have a custom sticker printed, a professional can guide you in choosing which materials best suit your requirements.
Here at the StickerShop, our skilled team has the knowledge and expertise needed to create beautiful and affordable custom waterproof, die-cut and paper-printed stickers and labels. Please browse through our pages and see the range of products we offer. For any enquiries, get in touch with us on 01275 217100 or email us at firstname.lastname@example.org we will be happy to assist you in any way possible.