We live in a society that is hyper-focused on customisation. Blending in is no longer desired, and standing out is the number one objective for most. Stickers, whether for personal or business use, are everywhere. Something so simple, yet so defining. From students with an array of colourful decals on their laptops to homeowners using stickers on wheelie bins, it's hard to go a day without seeing stickers. So why are they so popular all of a sudden? Stickers are a fun way to accomplish a variety of matters, so let's run through five of the most common reasons for their use.
A pretty obvious reason why stickers are used is for promotional needs. They are often used by businesses to promote products or services due to their low cost, ability to customize, and their eye-catching nature. Custom printed stickers can make a fantastic addition to any marketing strategy to help create meaningful, lasting impressions with audiences. It's best not to underestimate the power of word of mouth advertising which often goes hand in hand with sticker marketing!
Call to action
Stickers really can hold great significance when used correctly. A few years ago, you may have noticed the sudden appearance of stickers amongst several political or societal situations. The most notable and recognisable call-to-action sticker is most likely the 'I Voted' sticker used heavily in the US. Paraded across social media by celebrities, influencers, and the like, those small, red, white, and blue stickers help promote the weighted importance of taking part in elections.
Throughout recent years, we've witnessed many important activism matters brought to life. Whether raising awareness for climate change, Black Lives Matter, Me Too, gender equality, and more, one of the most ubiquitous tools used are stickers. Affordable and creative, getting the point across without even needing to speak has never been easier. You'll often find these stickers on lamp posts, at bus stops, on the back of cars, and anywhere else you can think of to spread the word.
Showcasing visual talents
With many creative outlets, ranging from photography to illustration, some may feel at a loss when trying to showcase their arty talents to friends, family, and more. Decals such as custom stickers are a powerful way of getting artwork printed into the real world. As an accessible, easy to display medium, custom printed stickers are a great choice for those wanting to expand the reach of their artwork. They also make a great addition to a (sticky) portfolio!
Blank objects are no longer wanted by many, millennials in particular. Can you recall the last time you saw a laptop free of stickers? Or notebook? Maybe even a water bottle? We didn't think so. Self-expression through stickers is a real thing, with favourite brands such as Apple and Nike, inspirational quotes, or favourite football clubs being some of the most popular for personalisation amongst the young and old!
You really can use stickers anywhere, for anything, at any time! The only limit is your imagination. If you’re looking for custom-printed stickers and labels that are high-quality and cost-effective, StickerShop is here to help. We use our extensive experience and expertise to help bring your creative designs to life. Customize each fine detail of your decals and we'll send you a preview to make sure you're happy before completing your custom stickers.
Feel free to get in contact with our friendly team who will help guide you through the order process, or check out our FAQ page for answers to our most commonly posed questions. It couldn't be simpler to start your sticker journey today.