Most people associate the word ‘stickers’ to a child’s plaything. However, stickers are much more than this. It can be a powerful marketing tool if used correctly and effectively, especially as product labels.
Each customised label can be used in a variety of ways. In this article, we have listed the top uses of sticker labels to improve the marketing of your business and service to customers and clients.
Label for Giveaways and as Giveaways
We all love getting things for free, and putting sticker labels on your product is a good avenue for people to notice you. Handing out gift packs or sample packs that have labels of your brand is good marketing, especially if the design is amusing and eye-catching. You can even hand out the sticker labels so people can place it on their personal belongings. Avid fans of a certain product or service often stick the brand's label on their cars or laptops. This can be a good method in building brand awareness and can a form of free advertising.
Use it for your Packaging
Customers can get enticed with the product’s packaging. Because of this, the packaging needs to be aesthetically relevant to your brand or company. Effective label design is very important to please your customers so they can be compelled to try out your product or service.
Use it in Window Advertising
If you own a store, then you have the advantage of using your storefront to advertise your products or services. The good thing about decorating your storefront to reflect your brand is that even if your shop is closed you have the opportunity to advertise your business to the passers-by. You also have the option to choose whether you want a big decorative label or just a simple one to promote the services or products of your business. In either case, it is important for it not to be too distracting by employing too many designs, images or styles. It is better to stick with a style that best describes your business.
Did you know that you can extend your design to your shop’s floor? Not all businesses utilise this advertising space. With a personalised label that is made to capture the attention of your customers, the floor can be as effective as the shop front. Promote your other products and services to those who are already in your store.
Label your Equipment
If your business doesn't have a storefront there is no need to worry. You always have your equipment! Customised labels can be used to brand your equipment. You can choose to stick a label with your logo on it and you have a mini-advertisement.
These are just some of the ways in which customised labels can be used in a business. As mentioned, once you make use of your labels effectively, it becomes a powerful marketing tool. The secret is to know the designs that can make a label effective and to know where to put it so as to get the maximum exposure.
The experience of our team helps us at StickerShop to produce the best stickers that you’ll find for your brand’s effective advertising. If you can’t seem to find the right design for your need, then allow us to help you customise your own. We will be happy to assist you in any way possible when it comes to stickers and decals. Don’t hesitate to call us at 01275 217100 or send us a message at firstname.lastname@example.org. You can also visit our website to learn more about our products.