Creating product labels is not something that should be taken lightly if you want to successfully market your product. In order to be effective, a product label has to make an impression and persuade consumers to make a purchase. Your product label will only be able to do this if it is well-designed and can differentiate your product from all the competitors in the market.
This can be a very intimidating and time-consuming process so we have compiled some of our tips to guide and help you with developing an effective product label.
Do your research
We cannot stress enough how important this part is when developing your product label. Researching your target market and your competitors will help you decide on what to do and what not to do on your label design.
Since people will respond differently to visual cues, the first question you have to ask yourself is, 'who is my ideal customer?' Whether they are children, teenagers or young adults, this will already provide you with some idea of how you can design your product label. With this information you can make smarter decisions on choosing the colour, font and imagery that you will use and ensure that it is geared towards the right audience.
Researching on your competitors, on the other hand, will give you more information on how your design can stand out. This will give you an idea of how you want your product to look and how it can catch the attention of consumers. This is especially important if your product will be sold in a store or placed in a shelf beside all its competitors.
Understand colour psychology
When a consumer looks at a shelf full of similar products, the first thing that they are likely to notice is the colour. Before all the details can be seen, the colour of your label will decide whether your product simply blends in or stands out. Colour psychology states that red and yellow can urge consumers to purchase your product but this is not always the case. There are other things that you will need to consider.
Aside from making it stand out, there are several factors that you also need to consider when choosing the colour of your label. This includes the colour of your product and the colour of your container. Your design should be able to complement both your product label and container to be effective as this can affect the customer’s purchasing decision.
Consider the shape of your product container
This may sound a bit obvious, but it is easy to get excited with your product label design idea that you completely forget where you are going to put it. Whatever shape of container you will be using, it is important to ensure that your label not only fits smoothly but also complements its shape.
This should also give you an idea of how much information you can place in the label. If you have a small container, you will have to decide which product information is the most important and should be included in the design.
Product labels can say a lot about your product. These are some of the most important things you should consider for your product label. For all your product label needs, StickerShop can provide you with paper labels, waterproof labels, die-cut labels and so much more. If you have more concerns on how you can create an effective product label, we at StickerShop will be happy to answer your questions and provide incomparable service and products. Contact us on 01275 217100 or email us at firstname.lastname@example.org.